How High-Quality Images Can Ruin Your Bounce Rate

Designers love sharp, high-resolution images. However, delivering a 5MB image to a user on a 3G network guarantees they will abandon your site before it loads.

Finding the Sweet Spot

The human eye struggles to notice the difference between a JPEG saved at 100% quality vs 80% quality. However, the file size difference can be over 50%. Always favor performance over imperceptible quality gains.