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SEO4 min read

How to Fix 'Serve Images in Next-Gen Formats' in PageSpeed Insights

A step-by-step guide to fixing the common Google PageSpeed Insights warning by converting your assets to WebP or AVIF.

How to Fix 'Serve Images in Next-Gen Formats' in PageSpeed Insights illustration

One of the most common warnings in Google Lighthouse is "Serve images in next-gen formats". This means Google detected heavy JPEGs or PNGs.

The Solution

Simply convert your images to WebP. You can do this using our OFIC tool, or by integrating a CDN like Cloudflare that automatically performs format negotiation based on the "Accept" header.

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